Monday, September 8, 2008
Campaign and Media.
As the polls show a tightening of the race between Obama and McCain, The media is getting ready to increase its cover of the election. CNN, ABC, NBC and CBS are dedicating increasing amount of coverages for both candidates; Yet, only 1 in 3 people on the street can name the three branches of government.... It is easy for the "MEDIA" to market their consumer goods ( ie. analysts books, more commercial for clean coal by Exxon-Mobil) ... "Information is the last thing we look for as we watch TV... it's entertainment" said a regular Joe on CNN "Street Talk" . An other political analyst said:" Politics: don't hung your hopes on it , just watch!.. the greatest Marketing of ideas to the misinformed masses.."
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2 comments:
So what can be done about this state of affairs? Or can anything be done? There is some evidence that interest in this year's election is higher than usual. Certainly primary turnout and the number of people making contributions would suggest this. You should probably exercise some caustion when perpetuating the stereotype of American voters as uninformed and irrational. One of the studies we will be looking at late this semester is V.O.Key's The Responsible Electorate in which he famously argues that "voters are not fools" and shows that voters generally can give rational reasons for voting for the candidates they do.
The Media is a business profiting from the campaign. Their coverage increases as a revenue source due to rating strictly related to the "Got you" stories. The CNN story might be irrational, and I never meant for it to stereotype or render irrational anyone.
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