The Great Equalizer

The Internet is dubbed by some as the GREAT Equalizer. In a sense it is obvious on its face value, it gives all of web browsers a chance to be informed and to contribute back to this growing medium. As one googles, youtubes or wiki any piece of info about the campaign, one gets national media, PACs, pro and cons, these are the PROS. And then you get the MASSES, with their YOUTUBES, MYSPACES and BLOGS.... now who is bigger? or most importantly who can change voter behavior?...One obvious answer is that the Media is past the early format that can be controlled by the campaigns. Historically, big media only embodied Newspapers,TV and Radio.
Now what is at play is a factor which many political scientists can't agree on yet: GENERATIONAL CHANGE. I'll explain: when the campaign uses the net to collect contributions, organize rallies and vote drives, it sounds like usual, normal,old politics. However, the Internet has allowed a new generation to express itself through homemade videos, blogs and fact checking that are almost instantaneous and accurate, then it does its magic: spread through the net... and that is the web: it allows anyone to become part of the media by creating his own webcast or googlegroup. Now, with less control of the information that controls the behavior, any one can become his or her own 527 group.